Guerlain announces second annual global bee conservation campaign

In conjunction with World Bee Day and the International Day for Biological Diversity on May 20 and 22, respectively, Guerlain is building on its commitments to protecting bees, the symbol of the House and a sentinel of the health of our environment. Following the success of last year’s edition – which saw the addition of three new partnerships – Guerlain is renewing its global campaign to help protect bees and preserve biodiversity.

The bee has been a boundless source of creative inspiration for Guerlain since it first adorned the iconic Guerlain Bee Bottle in 1853. For more than ten years, the Guerlain for Bees Conservation Program has worked to protect these precious pollinators. From May 20-22 Guerlain is setting out to achieve the same goal as in 2021, raise a million euros in just three days to further strengthen this conservation initiative. Guerlain is actively promoting awareness of the importance of bees, which are currently under threat, in particular from intensive farming and climate change. A world without bees and their pollination would experience serious disruption of vital ecosystems. “Nearly 75% of cultivated crops and 90% of wild flowering plants depend on pollinators, specifically bees,” notes a report on Pollinators, Pollination and Food Production published by the IPBES[1].

To help celebrate World Bee Day, Guerlain called on Slovak artist Tomáš Libertíny, known for incorporating bees in his artworks, who has adorned the Huile-en-Eau Abeille Royale bottle with elegant flowers. What’s more, the emblematic Bee Bottle has been transformed into a work of art entirely made by bees.

From May 20-22, Guerlain boutiques and will donate 20% of sales[2] to the Guerlain for Bees Conservation Program. And on Instagram, Guerlain is encouraging its community to repost the bee heart logo decorated with flowers and bees by Tomáš Libertíny with the hashtags #GuerlainForBees and #WorldBeeDay. 20 euros will be donated for each repost.

Guerlain continues to promote information about the essential role of the bee in pollination and the preservation of biodiversity and nature through a host of initiatives. They include the Bee School, an awareness-building program for children, as well as the Women for Bees program in partnership with UNESCO. The Maison also partners meaningful initiatives such as sustainability actions by the Brittany Black Bee Conservatory Association on the island of Ouessant in France. Because bees are, quite simply, the guardians of future generations.

[1] Source: IPBES Assessment Report on Pollinators, Pollination and Food Production (IPBES: Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services).

[2] In Boutiques, at selected partners and on, all collections included.