Reaffirming the idea that “Each drop of Hennessy X.O. is an Odyssey”, legendary director Ridley Scott – whose films include Gladiator, Alien, Blade Runner and The Martian – directed the new Hennessy advertising campaign. Entitled “The Seven Worlds”, this visual odyssey explores the seven tasting notes found in the Maison’s signature Hennessy X.O. cognac.
For Hennessy, Ridley Scott drew on his subversive sense of narrative and inimitable talent to bring to life the seven tasting notes of the Hennessy X.O. cognac through a stunning interpretation.
“Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film,” said Ridley Scott. “It’s more than advertising, its an art form.”
Under the filmmaker’s direction, the seven tasting notes described by Hennessy’s Comité de Dégustation come to life. Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches and Infinite Echo each evoke enthralling worlds, transporting viewers through a vivid and wondrous dreamscape.
The production team for the short film, which transcends traditional advertising, included Moving Picture Company (MPC), a global leader in visual effects that has previously collaborated with Ridley Scott on several of his films.
The short version of the film premiered on February 24th during the 91st Oscars ceremony.
Discover more about the “The Seven Worlds” by Ridley Scott on thesevenworlds.hennessy.com.
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