Hublot becomes Premier League’s Official Timekeeper

Watches & Jewelry


The first luxury watch brand to invest in football by partnering with the Swiss National Team in 2006, Hublot will become Official Timekeeper of the Premier League, the world’s most-watched football league, beginning this season. England’s Premier League matches are shown in 188 countries, reaching a cumulative global audience of 3.2 billion, bringing the Swiss luxury watchmaker exceptional exposure.

With a wealth of experience in sports timekeeping, Hublot confirms its passion for football by becoming the Premier League’s Official Timekeeper from the start of the 2020-2021 season. This is a new historic milestone for Hublot, which already enjoys a ubiquitous presence in the sport through partnerships with the most iconic competitions (including the World Cup, the Euro and the Champion’s League), as well as some of the greatest European football clubs  (Juventus Turin, Chelsea, Ajax Amsterdam, Benfica Lisbon), legendary players (Pelé, Maradona), world-class stars (Kylian Mbappé) and decorated managers (Didier Deschamps, José Mourinho).

Experts and fans consider the Premier League as the world’s most exciting competitions, attracting many of the world’s best players and most celebrated managers. It is the world’s most-watched football league, with matches available in 880 million households in 188 of the 193 countries recognized by the United Nations. The English competition draws a cumulative audience of up to 3.2 billion people, bringing Hublot – which already has one of the largest portfolios throughout the sport – an exceptional additional showcase.


As Official Timekeeper, Hublot will enjoy extraordinary visibility. During each match the Hublot logo will sit alongside the on-screen graphic showing the score and time. The brand will also be represented via the Referee Board held up by the fourth official to signal substitutions and extra time. On the pitch, Premier League referees will wear the Hublot Big Bang luxury smartwatch, which includes Goal Line Technology. And between matches, Hublot will feature on all of the Premier League’s digital platforms.

Hublot also took advantage of the draw for the group stage of the Champions League club competition to announce a limited-edition version of the Big Bang e connected watch. Made in just 500 pieces, the new model has been enriched with new features and has a special color-dial that can be customized to match one of the participating team’s colors.

© Hublot

The Hublot Loves Football UEFA Champions League app lets users get notifications to alert them to kick-off times and will show the team line-ups, goals, substitutions, yellow and red cards and time added on. With the new app Hublot takes the UEFA Champions League fan experience to an exciting new level.