Hublot Big Bang: genesis of an icon

Watches & Jewelry


A perfect illustration of Hublot’s unique Art of Fusion, the Big Bang chronograph has become an icon in the world of watchmaking since its launch ten years ago. A feat that reflects the House’s ambitious drive and visionary spirit.

Unveiled at Baselworld 2005 by Jean-Claude Biver, then CEO of Hublot, the Big Bang watch ushered in a revolution. Defying watchmaking traditions, it featured a case comprising more than 70 components made of widely diverse materials. In Big Bang collections, the same chronograph may contain gold, ceramic and rubber, as well as carbon fiber, kevlar, titanium or even alloys developed in-house, such as Magic Gold, an 18K scratch-resistant gold. This bold innovation has never altered the quality of the watch mechanisms, but rather showcased their performance. With the Unico movement, Hublot developed a proprietary family of calibers made at the manufacture which, alongside the development of tourbillons and minute repeaters, have become marvels of watchmaking prowess.

The Big Bang has grown from a single model in 2005 to the House’s iconic design. It is also one of the biggest watch industry success stories of the past decade, with more than 300,000 models sold to watch lovers around the world.

To celebrate this anniversary, Hublot released a series of 16 “Manufacture” photos revealing the design secrets behind the Big Bang, along with an exceptional collection of 10 Haute Joaillerie watches. It took more than 350 hours to set the jewels in each of these pieces, which count 653 gems each – black diamonds, baguette diamonds, blue sapphires or rubies, depending on the model. Yet another feat for the Big Bang collection.

“I could never have imagined looking back at such a success story at my age today. All this has been possible thanks to tremendous support from the media, retailers and above all our teams. The Big Bang is a promise of luxury, but not in the conventional sense of the term. We’ve gone where nobody has ventured before, into the worlds of football, basketball and rock music,” said Jean-Claude Biver, now President of the LVMH Watch Division and Hublot, and CEO of TAG Heuer.