After a year and a half of work, Hublot has completed the expansion of its manufacture. The new 8,000-square-meter workspace will mainly be used to produce components for Manufacture movements and watch cases, enabling the brand to boost production capacity and accommodate the rapid and growing demand for its watches.
In addition to creating 100 new workstations over the next five years, the facility enables reorganization of space at the site. Assembly workshops and the Innovations, Research & Development department will take over more space in the current building. The new building, linked directly to “Hublot 1” by a walkway, will produce cases and carbon fiber components, and also house the setting unit, consolidating all production right at the site.
Over 300 guests were on hand to celebrate the grand opening, including the brand’s prestigious ambassadors. After kicking off the ceremony, Bar Refaeli, Lapo Elkann and Pelé took part in the handover of the keys from the existing building to the new building. They were accompanied by Jean-Claude Biver, Chairman of Hublot and President of the LVMH Group’s Watch Division, and Ricardo Guadalupe, CEO of Hublot.