Hublot on Russian time for 2018 FIFA World Cup

Watches & Jewelry


A longtime partner of football, Hublot is the Official Timekeeper and Official Watch of the FIFA World Cup for the third tournament in a row. To mark the event, the Swiss luxury watchmaker has developed its first connected watch to assist all referees during the competition. What’s more, this unique timepiece also lets football lovers follow all World Cup matches live.

Hublot Loves Football. Beginning in 2006 as a partner of the Swiss national team, the watchmaker has never wavered in its love for the beautiful game, becoming the official watch for the football’s most prestigious tournaments over the years. Official Timekeeper of the World Cup since 2010, Official Watch for the Euro Championship since 2008 and  Official Watch for the Champions League since 2015,  Hublot is taking its special relationship with football, football  professionals and fans to an exciting new level in Russia.

For the 21st FIFA World Cup, Hublot is once again Official Timekeeper and Official Watch. At FIFA’s request Hublot has designed its first connected watch, the Big Bang Referee 2018 FIFA World Cup, which will be worn by all referees during the competition. Connected to goal-line technology – a video assistance system that determines whether a ball crossed the goal line or not – the watch will help referees make their decisions right on the pitch.

® Hublot

This official FIFA watch will also be available for fans, offering an array of features to make sure they don’t miss any of the live action, starting with alerts 15 minutes before kick-off. Notifications will show the team players, cards and substitutions. Plus, whenever a goal is scored, this latest Hublot timepiece will instantly vibrate and display “Goal!”.

In conjunction with this major innovation Hublot is celebrating football in Russia with a new campaign with the unifying signature “Because we are all champions”, a powerful message that spotlights the talent and strong mindset of champions.

The campaign is brought to life through 13 legends who are Hublot ambassadors and friends, some of the greatest names in football past and present: Pelé and Diego Maradona of course, along with José Mourinho, 1998 World Cup champions David Trezeguet and Marcel Desailly, Russian manager Stanislav Cherchesov, French manager Didier Deschamps, joined by the fastest man in the world, Usain Bolt. They all share advice and secrets about the things that made them champions.

From June 14 to July 15, 2018, Hublot is on Russian time to share the excitement with football fans around the world!