Illustrator Mats Gustafson captures spirit of Moynat’s iconic Flori bag

Fashion & Leather Goods


Moynat has unveiled three new hues of its iconic Flori bag with a series of watercolors by world-renowned fashion illustrator Mats Gustafson. Juxtaposed with vintage typographic posters from the Moynat archives, the illustrations embody a meeting of the Parisian Maison’s spirit and the poetic vision of the illustrator.

Done in creative complicity with Moynat Paris Creative Director Nicholas Knightly, the collection of watercolors expresses the unique curves of the equestrian-inspired Flori bag. The three new colors – black, peach and powder – are set off against an ecru, orange or taupe background, juxtaposed with vintage advertising posters from the Moynat archives.


The timeless look of the iconic accessory is underscored by a subtle alliance of genres and eras. Elegant contemporary silhouettes wearing the Flori bag with the shoulder strap evoke the independent feminine spirit championed by founder Pauline Moynat, while the posters evoke the origins of the Parisian trunkmaker and its intimate ties with the theater world.


Mats Gustafson reinvigorated the practice of fashion illustration thanks to the elegant and expressive character of his watercolors. He began his career as an illustrator in the late 1970s, at a time when editorial illustration was eclipsed by photography and the conceptual possibilities of watercolor had barely been explored. His work has been published in major international magazines and he has collaborated with Tiffany & Co, as well as with Dior on a book portraying the collections of the storied Parisian house.

The illustrations are a celebration of Moynat’s savoir-faire, nourished by a mastery of traditional luxury leather goods and a heritage faithful to the Belle Époque spirit of renewal.