Journey to the American West with Louis Vuitton Fall-Winter 2024 Men’s Collection

Louis Vuitton Men’s Creative Director Pharrell Williams illuminates the roots of the American Western wardrobe. The transformative décor of the scenography for the show at the Jardin d’Acclimatation in Paris embodied the Maison’s spirit of travel.

The Fall-Winter 2024 Men’s Collection explores the evolution of workwear through Louis Vuitton’s exceptional savoir-faire, from precious gems to hand-painting and expert embroidery techniques. Iconography inspired by the cowboy informs the entire collection. Denim is iced with pearl-and-sequin floral embroideries, or printed with Western floral motifs, while chaps are ornamented with fringed leather and studs. Leather jackets and trousers mimic the embossing of saddles. Plaid morphs with Damier in a red and black Buffalo Check, interpreted across coats, jackets and shirts. Original cowboy paintings are adapted into jacquard tapestry employed in coats or prints on garments aged as if eroded by the prairie sun. The Louis Vuitton dandy dresses up in suits chain-stitched with cacti, hand-embroidered vaquero jackets and suits with pinstripes or Damier chequers embellished with pearls, metal-studding or turquoise.

The Speedy bag debuts new colors for the collection – notably turquoise blue – along with new shapes, and the Steamer is adapted in three sizes. The Damoflage pattern evolves in orange nuances, and a bovine Cowmooflage Canvas is also unveiled.  Accessories, staging and music all featured creative exchanges with artists from the Dakota and Lakota nations, thanks to Dee Jay Two Bears of the Standing Rock Sioux Tribe. Native American culture is celebrated in flower motifs on bags, symbolizing the beautiful roots of nature, as well as hand-painted parfleche motifs on Keepall bags.