For Spring-Summer 2020, Kenzo has reprised its partnership with iconic California skate brand Vans in a new footwear collection. In addition to sneakers, two worlds and cultures come together in an exclusive capsule collection that fuses the bucolic ethos of the Paris Maison with the legendary American brand’s sneaker design.
Summer 2020 is totally floral in Kenzo’s vision, embodied by a new collaboration with Vans, the flagship brand of global skateboard culture. Kenzo delved into its archives for the floral prints that wrap the California brand’s legendary sneakers. Both the Sk8-Hi high-top sneaker and the Old-Skool low-top have been revisited in three floral prints for both men and women. The launch campaign features raw reportage shot by Ari Marcopoulos to capture the world of seven real skaters and friends in Los Angeles, providing an intimate insight into their everyday lives.
Expanding on the skate inspiration, Kenzo Creative Director Felipe Oliveira Baptista proposes a capsule collection of clothes and accessories to accompany the sneaker range. Floral prints are the unifying thread of the creations with their unisex themes in a collection of 46 ready-to-wear pieces and a range of sunhats, caps, bumbags and backpacks.
To complement the collection an exclusive Kenzo skateboard is being released, designed in collaboration with The Skateroom, a project that makes skateboards with artists to support social impact causes. Limited to just 150 pieces, the Kenzo skateboard features the floral print theme of the sneakers and is available in stores and on kenzo.com. 100% of profits will be donated to a social skate project to empower at-risk youth in Jamaica.