Following the resounding success of the first edition – which recognized three young highly promising designers – LVMH has announced the launch of the 2015 LVMH Prize for Young Fashion Designers.
Reflecting a passion for creativity in every form, the Group organized the first LVMH Prize for Young Fashion Designers last year. The prize is awarded to a designer under 40 with remarkable talent who has already presented at least two ready-to-wear collections. There are also prizes for three young graduates who have completed a degree at a fashion school.
For the second edition of the prize, young creatives have until February 8, 2015 to apply online. Over 1,200 designers submitted applications in 2014. A committee of international fashion experts will meet in Paris in early March during Fashion Week. They will visit a special showroom to see the collections of the designers shortlisted by LVMH Prize teams and then choose the ten finalists for the 2015 LVMH Prize. Students from fashion schools have until May 3, 2015 to submit an application in the young graduates category.
This year’s jury is comprised of nine creative directors from LVMH Fashion houses, welcoming Jonathan Anderson of Loewe, who joins Karl Lagerfeld, Phoebe Philo, Humberto Leon, Carol Lim, Phoebe Philo, Riccardo Tisci, Raf Simons and Nicolas Ghesquière. They will make their final selection after a presentation by each of the finalists in June 2015. Last year’s top award went to Thomas Tait, while Shayne Oliver of Hood by Air and the design duo behind the Miuniku brand received special mentions. All received a grant and a one-year mentorship from a special team within the LVMH Group.
For this new edition, the LVMH Prize will innovate with a Snapchat account offering live looks behind the scenes of the event. The organizers are once again calling on talented scouts to help identify tomorrow’s creatives. An Instagram contest lets scouts suggest the work of young designers who might interest the experts who prepare the initial shortlist. The scout who proposes the most original selection is invited to Paris to visit the showroom organized for shortlisted designers and share some of the backstage excitement during the second LVMH Prize.