© Les Echos - Le Parisien
Media group Les Echos – Le Parisien continues to innovate with new editorial content, launching two daily native podcasts at the beginning of May: “La Story”, produced by Les Echos, “Code Source”, produced by Le Parisien. The group worked with French podcast pioneer Binge Audio to develop the programs.
“These podcasts are a groundbreaking innovation in the French media landscape,” says Pierre Louette, Chairman of Les Echos – Le Parisien. “They confirm our belief that long-format content continues to have great appeal at a time when relevant information and context are more essential than ever. The narrative and immersive nature of this content is perfectly aligned with the experiences offered by our premium brands. Podcasts are a terrific way to engage with new audiences, particularly younger generations.”
Les Echos has been developing its long-format offerings for several years. This strategy led to the launch in 2015 of Les Echos Week-End, anchored by high-caliber journalism and reporting. The new podcast becomes a natural extension that enriches the new digital offer introduced by Les Echos on April 2nd. “La Story”, featuring the voice of Pierrick Fay, a journalist at Les Echos since 2012 who previously spent a decade on the Europe 1 radio station, is posted daily at 6 pm from Monday through Friday. It recounts and explains stories centered on the economy through in-depth 20-minute segments.
“Code Source” is posted on the same weekly schedule. This news podcast has two formats: a news spotlight and an in-depth report. The news reports look at recent events with commentary and analysis by journalists from Le Parisien, while the second podcast features accounts from people who are personally involved in the story – whether well-known or anonymous – who share their perspectives on front-page events that have had particular impact and sparked a broader conversation.
The new podcasts are available via the websites of Les Echos and Le Parisien, as well as on Apple Podcasts, Spotify, Deezer and Soundcloud.