French business daily Les Echos posted exceptional digital audience growth in 2014 as subscriptions to the online edition jumped 25%. Building on this momentum, Les Echos is accelerating the rollout of its digital offer, launching a new version of its mobile app on September 1st that enables exclusive access to business and finance news.
After revamping its website to spotlight live news updates and digital interaction, Les Echos is unveiling a new mobile app. With more than 30% of digital readership now coming from mobile devices, the paper has designed a new space that enhances the mobile experience for readers.
The new Les Echos app delivers the paper’s complete content with an optimized user interface and direct access to the latest news, plus special exclusive offers for digital subscribers. Thanks to a dedicated subscription system, subscribers can access all content published by the paper, including both live feeds and background articles for an in-depth analysis of business news. The digital version of the paper edition is also available to subscribers as of 10:30 pm the night before it hits newsstands.
Les Echos was the only national daily in France to record a rise in sales in 2014. The paper continues to forge close relations with readers by making its content available at any time, on any device.