LVMH invites the public to some 40 of its Houses for visits to rarely seen places from May 20-22 during Les Journées Particulières. Watch the ad campaign produced for the 2016 edition.
Les Journées Particulières is being featured for the first time in two videos that figure at the heart of a major digital campaign. The campaign will break online and on social media, followed by print and display ads. With the concept “The Crossing”, the ads invite people to share a magical experience by going behind the scenes at LVMH Houses for an exclusive look at places that are rarely open to the public.
The campaign was shot by Romain Laurent, a talented French photographer and director who lives in New York. The distinctive and poetic universe he creates resonates perfectly with the tone of the campaign, underlining the core message of this latest edition of Les Journées Particulières.
The Journées Particulières website goes live on March 21 for pre-registration for visits. Reservations will then be opened in successive waves from April 21, a month before the event.