Les Journées Particulières is back from May 20-22 for three days of backstage discoveries at LVMH Houses. This third edition has a strong digital dimension with an exciting Instagram campaign to let a broad audience experience the event online.
Inspired by the values of sharing and transmission, the digital presence will enable a broad audience to be part of the unique experience offered during Les Journées Particulières via social networks. A mix of inspiring creativity and discovery, the Instagram photo sharing platform is a perfect medium to cascade key moments during these three days of visits into the heart of secret places.
The LVMH Group is turning over the reins of its Instagram account during the event to ten emerging talents from the international photography scene, selected for the originality and quality of their work. Covering five countries – France, the UK, Spain, Italy and Switzerland – the young artists will capture highlights of Les Journées Particulières and post them in real time on Instagram.
The evening before the event kicks off, two of them will visit five Paris sites to share “a backstage peak backstage” as LVMH Houses get ready to open their doors to the public.
Over the ensuing three days, photos and videos shot by the photographers will bring the excitement of the event to Instagram, joined by a virtual social wall on the Journées Particulières website and reprised in the lobby of LVMH headquarters in Paris.
In addition, Les Journées Particulières will reach an even broader audience through a Facebook Canvas featuring creative content for a retrospective of these three very special days, extending the experience.
Rendezvous from Thursday, May 19 on instagram.com/lvmh and from Friday, May 20 at our Houses. Most of the 53 sites will welcome visitors without reservations, subject to available capacity. Follow this link for the complete program: https://www.lvmh.fr/lesjourneesparticulieres/.