Following the success of its first concept store in Tokyo, Loewe opened a new Casa Loewe in Milan. The stunning, grandiose space melds the heritage of Milan with the modernity of the Spanish House.
Inspired by Catalan architect Javier Carvajal and designed by Loewe Creative Director Jonathan Anderson, the Casa Loewe Milan store is located in a former private residence. The brand’s collections are displayed in home-like rooms and alcoves on several floors. Antique and modern furniture combine to create an intimate and unexpected atmosphere. They include a rare bench by William Morris and an “Owl” cabinet by Ambrose Heal.
As in Tokyo, Loewe has teamed with a local contemporary artist who was commissioned to create a special artwork for this Italian Casa Loewe to echo the distinctive style of the House’s own creations. Ugo La Pietra made five sculptures entitled “Infinite Columns”. Each of the nearly two-meter high marble columns reprises one of the artist’s iconic motifs and structures the space in the store. Art aficionados can also purchase a special order of the imposing artworks in smaller versions.