Loewe x ‘Spirited Away’

Fashion & Leather Goods


Loewe has unveiled a second chapter in its collaboration with Studio Ghibli. A few months after the successful collection inspired by My Neighbor Totoro, Jonathan Anderson, Creative Director of the Spanish house, has imagined an exclusive capsule collection celebrating the animated film Spirited Away, an ode to loyalty and friendship.

With its range of clothes and accessories, the collection is an escape into the fantasy world of the cult film directed by Hayao Miyazaki in 2001. Each piece features a character from the film, which earned Studio Ghibli the Oscar for Best Animated Feature at the 75th Academy Awards.

Loewe artisans bring the characters to life with plays of materials and textures. The young protagonist Chihiro, the mysterious Haku, the sorceress Yubaba, Koanoashi the spirit with no face and Fly-Bird are all rendered in marquetry or embroidery, while the Susuwatari soot sprites are interpreted as pompoms and as bags. Some pieces are inspired by the classic Japanese technique of “boro”, which consists in creating a patchwork with mended indigo-dyed scraps.


Shot by photographer Juergen Teller, the campaign features singer and performer Dua Saleh and models Kit Butler, Hyunji Shin and Mica Arganaraz. Playful shadows figure prominently in each image, recalling the continuous passages from real to fantastic in Spirited Away.

This latest collection carries on the dialogue initiated through the Loewe Foundation’s support for Studio Ghibli. For three years the Foundation is sponsoring the Tokuma Memorial Cultural Foundation for Animation to maintain cultural activities and exhibitions. Directed by Sheila Loewe, the Foundation promotes creativity, organizes educational programs and helps preserve cultural heritage in the fields of poetry, dance, photography, design and craft.