Loro Piana helps save the vicuña

Fashion & Leather Goods


The vicuña is a small camelid that lives in the Andes and is the source of a precious treasure : it produces the rarest and very finest fiber in the world. Thanks to a partnership initiated by Loro Piana in 1984 the future of this endangered species has been safeguarded. This exemplary project resonates with Loro Piana’s  longstanding commitments to protecting the environment.

© Loro Piana

For six generations, the Loro Piana family has produced the most precious textiles in the world, always inspired by total respect for the raw materials it uses, for nature which nurtures them and for the people who value it. This ethos led to the development of a vertically-integrated strategy to ensure control over the entire value chain. To effectively manage the conditions under which its materials are produced, and to guarantee the long-term quality and consistency of supplies, the Loro Piana has always forged strong relationships with its suppliers. This attachment to quality and this vision of sustainability have enabled Loro Piana to develop the noblest materials, such as high quality cashmere, the finest merino wools in the world from Australia and New Zealand, lotus fiber from eastern Myanmar, and  vicuña from South America.

© Loro Piana

Since the waves of conquest in the 17th century, the vicuña population has steadily diminished, reaching critical levels in the 1980s, when the animal nearly became extinct. Vicuña live wild in the Andes. The species long enjoyed total protection and shearing was prohibited to guard against any abuse. In 1984 Loro Piana began working under the approval of the Peruvian government, creating a novel and exclusive partnership to protect the vicuña, while at the same time enabling vicuña fiber to again be used.

To reintroduce vicuña in international markets, Loro Piana formed a consortium with local populations and government agencies. With a focus on total respect for animals’ environment and their freedom, the vicuña benefit optimal care based on local ancestral practices, funded by revenues generated by Loro Piana’s business. The success of this initiative led the House to open a first private nature reserve in Peru in 2008. Thanks to this commitment, vicuña are now a protected species whose population has more than doubled between 1998 and today. In 2013 Loro Piana continued its work by venturing into Argentina. The company acquired shearing rights for vicuña living in an 850-square-kilometer area (85,000 hectares), where it is responsible for developing the current population of wild vicuña.