“Los Angeles Rive Gauche”: Le Bon Marché on California time!

Selective retailing

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The Rive Gauche welcomes the West Coast. Le Bon Marché Rive Gauche and La Grande Epicerie de Paris are on California time until October 21st, celebrating Sunrise, Sunlight and Sunset with 200 guest brands spanning fashion and cosmetics, food, accessories and home goods. An exhibition across three spaces follows the trajectory of the sun throughout the day in the LA sky, offering something for everyone who loves California living.

Sunrise. For daybreak, Le Bon Marché welcomes visitors to a space devoted to well-being and spirituality, a gentle awakening with  meditation and yoga. From September 1st to the 30th there are yoga classes throughout the day at a pop-up yoga studio on the 1st floor of Le Bon Marché Rive Gauche with Catalina Denis, founder of the Paris studio Kshanti, and yoga clothing brand Alo. There are also special yoga for runners and yoga for kids sessions on the weekend. And every morning the studio features Pound Fit, an amazing workout that fuses Pilates and an energetic dance session.

Sunlight. Surfers and skaters get prime time exposure on the ground floor as Le Bon Marché morphs into Venice Beach. This is the place to be for sporty and casual brands that make bicycles, sportswear, surfing and skateboarding gear, beach accessories, casual clothing and on-the-go snacks. Taking the experience to another level, Le Bon Marché has invited legendary skater Scott Oster and set up a gnarly full pipe designed specially for the show, suspended in the air above the beauty section. Professional skateboarders selected by the French Federation of Roller Skating and Skateboarding will show their moves every Wednesday and Saturday.

Sunset. When the sun goes down, the glamorous rock’n’roll spirit of Hollywood comes out to play. Jeans, vintage clothes and leather jackets become a dress code and sunglasses are the de rigueur accessory until the break of dawn. This space on the 2nd floor of Le Bon Marché features denim, punk-rock clothing and beauty products to reveal the inner star in everyone. For this time and space, special guest Blaine Halvorson – stage designer  and the designer behind the MadeWorn brand – has created two stunning installation/events dubbed Hollyland and Zeppelin. The first space creates an immersive multisensory experience featuring Dr. Woo, a multi-talented tattoo artist. The second space is a tribute to Led Zeppelin where Blaine Halvorson has transformed a traveling airship into a luxury pop-up store.

After Brazil, Japan, Brooklyn and Paris, Le Bon Marché invites you to discover the best of Los Angeles with a carefully curated, dazzling selection of brands and amazing spaces that transform the store into an event.