Louis Vuitton kicks off Paris Fashion Week for Men with Pharrell Williams’ first Spring/Summer 2024 collection

Louis Vuitton’s Creative Director for menswear lit up the capital on the mythical Pont Neuf with an eagerly anticipated runway show. Accompanied by the melodic sounds of virtuoso pianist Lang Lang, followed by the Voices of Fire gospel choir, the collection revealed a unique reinterpretation of the Louis Vuitton universe, with variations on the emblematic checkerboard motif as well as camouflage, prints and jacquards on coats, jackets, pajamas, shirts and even laser-cut bags, or pixelated designs in a truly distinctive imaginary world.

The designer paid tribute to his native Virginia with the “LVERS” emblem, a reference to the state’s slogan: “Virginia is for lovers“. The Marque L. Vuitton Déposée logo, taken from the archives, also appeared throughout the collection. Accessories, meanwhile, come in a number of different versions – in lambskin leather or with vibrant hues – such as the Speedy, whose berets are branded “Lovers” with the stylized letters L and V.

A stunning launch for Pharrell Williams… and for the fashion capital of the world.