Louis Vuitton launches LV TV, a new entertainment platform on YouTube
Fashion & Leather Goods
© Louis Vuitton
Louis Vuitton has premiered LV TV, its new entertainment platform on YouTube. The online channel offers exclusive content and a deep dive into the rich world of Louis Vuitton from innovative angles, through the eyes of inspiring personalities and friends of the House.
Louis Vuitton has designed its new LV TV entertainment platform as a destination, an invitation to an exclusive video journey to the heart of the Maison. With a diverse array of content and novel short video formats, LV TV invites viewers backstage at Louis Vuitton. With a light and entertaining tone, the channel presents highlights of life at the Maison.
LV TV features a range of series, including “Les Voyages”, “Getting Ready With”, “All-Access” and “Ateliers Visites”. The latter two are produced with fashion journalist and documentary filmmaker Loïc Prigent, who captures the effervescence of runway shows in All-Access episodes, and the meticulous focus in Louis Vuitton workshops in “Atliers Visites”. Another program, “A Day in the Life of the Capucines”, creates playful parallels between different versions of the iconic Capucines bag and moments in the daily lives of inspiring women.
Among the many Friends of the House willing to share their Louis Vuitton experiences and special moments are Emma Chamberlain, Sophie Turner, Karlie Kloss, Chloe Grace Moretz and Emma Stone. They offer viewers their vision of fashion shows, their favorite pieces and their unique relationship with the storied fashion and leather goods Maison. This latest initiative takes Louis Vuitton into an exciting new realm of communication and content.