© Louis Vuitton
One year after the launch of its global partnership with UNICEF, Louis Vuitton is organizing its first #MAKEAPROMISE day today to raise funds for children in urgent need.
Louis Vuitton is reaffirming its partnership with the United Nations Children’s Fund (UNICEF) announced at the beginning of 2016 to raise funds to support the organization’s humanitarian work. Nearly 250 million children live in countries affected by conflict, natural hazards and epidemics. Since January 2016, the Louis Vuitton for UNICEF partnership has raised $2.5 million to help bring humanitarian support to children in Syria and Nigeria.
To continue its support, Louis Vuitton is today launching the first #MAKEAPROMISE day, an initiative through the Maison’s global network of stores to help provide support for the most vulnerable children. At more than 460 Louis Vuitton stores in over 60 countries worldwide, some 12,000 Louis Vuitton client advisors become special ambassadors of this partnership. During this special day Louis Vuitton will promote sales of the Silver Lockit pendant and bracelet and donate a portion of the proceeds to UNICEF.
Louis Vuitton President and Chief Executive Officer Michael Burke says the #MAKEAPROMISE campaign is a way to “join forces worldwide to raise funds and awareness to support children. We believe in word of mouth and our goal is to reach as many people as possible and make a real difference.”
Louis Vuitton and UNICEF invite everyone to join this campaign by making a direct donation or by purchasing a Silver Lockit and sharing their promise on social networks with #MAKEAPROMISE.