Louis Vuitton pays tribute to the City of Light with new “Series 6” campaign

Fashion & Leather Goods


“Series 6”, the new campaign for the Louis Vuitton Spring-Summer 2017 collection, is set on the storied banks of the Seine. Shot by Bruce Weber, Louis Vuitton muses and favorite faces become modern inspirations for a reimagined Paris.

The new Louis Vuitton ad campaign for its Spring-Summer 2017 collection unfolds like a promenade through a romanticized Paris. Shot by celebrated photographer Bruce Weber, “Series 6” pays tribute to the City of Light.

He selected Ile Saint-Louis to photograph some of Louis Vuitton Creative Director Nicolas Ghesquière’s favorite heroines. Michelle Williams, Jennifer Connelly, Adèle Exarchopoulos, Sasha Lane and others become modern inspirations, channeling the muses who sparked the creativity of writers, poets and painters. The powerful silhouettes contrast with the timeless tranquility of the Seine. The season’s handbags play starring roles too alongside these strong personalities.

© Bruce Weber / Louis Vuitton

“Paris is the soul of this collection, with its Right Bank / Left Bank duality,” says Nicolas Ghesquière. “The city is nourished by all artistic influences, and I wanted to pay tribute to this cultivated, intellectual, original and free-spirited Parisienne.”