Louis Vuitton revisits the Monogram

Louis Vuitton marked its 160th anniversary by inviting six iconoclastic talents to create a collection called Celebrating Monogram, a series of exceptional pieces that pay tribute to the emblematic Monogram canvas. This remarkable project combines unique creativity and craftsmanship, resonating with the values of Louis Vuitton.

The intertwined initials “LV” alternating with a diamond motif cut like flower petals and a stylized flower in bloom, have become synonymous with Louis Vuitton’s savoir-faire, creativity and excellence. Created in 1896 by Georges Vuitton – 42 years after the founding of the company by his father – the Monogram instantly became an iconic motif on the canvas used by the trunkmaker.

To celebrate its 160th anniversary, Louis Vuitton called on six iconoclasts to revisit the timeless Monogram. Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawabuko each proposed their interpretation of the motif, creating a series of exclusive pieces. The monogrammed canvas is paired with fleece for an ultra-comfortable backpack, graces a punching bag, and twists into an elegantly asymmetrical minaudière evening bag.

These remarkable collaborations also involved several leading talents to tell the creative stories behind the pieces. Six photographers and directors, including Michael Avedon and Jennifer Livingston, each followed one of the iconoclasts to visually recount the inspirations that guided them during the project.

The iconoclast designers were joined by a stellar list of guests and friends of Louis Vuitton for a Celebrating Monogram dinner at MoMa in New York on November 7. Highlights of the memorable soirée were captured by photographer Patrick Demarchelier.