Louis Vuitton Series 2 campaign

Fashion & Leather Goods


Nicolas Ghesquière has once again invited photographers Annie Leibovitz, Juergen Teller and Bruce Weber to shoot images for his second Louis Vuitton ad campaign, entitled “Series 2”. The new campaign echoes and prolongs its predecessor, “Series 1”.

“Series 1” was a groundbreaking triptych in which each of the photographers offered their distinctive take on Nicolas Ghesquière’s creations for the Fall/Winter 2014-2015 collection. The campaign won a British Fashion Award for best campaign. The photographers continue their exploration of the designer’s universe in “Series 2”, this time focusing their lenses on the Louis Vuitton Spring/Summer 2015 collection. The idea behind the campaign is that fashion is all about what each individual brings to it, the designer, the photographer, the wearer or the artisan. Each has their own personal interpretation, each enriching the story. “Series 2” also marks the debut of the new face of Louis Vuitton, Jennifer Connelly.