The first country hit by the Covid-19 epidemic, China has experienced tremendous upheavals for several months now. LVMH and the Group’s Maisons responded swiftly from the beginning of the health crisis, providing aid at a time when the country needed it most. Close-up on several emblematic initiatives.
As a world-leading enterprise, LVMH has special responsibilities towards its host countries and regions. When China faced the most serious public health crisis the world has seen in the past century, LVMH mobilized to provide aid for the country.
LVMH Maisons in China rapidly sprang into action in the face of the pandemic with solidarity initiatives to support and protect the Group’s 15,000 employees in the country. LVMH, Fendi, RIMOWA, Moët Hennessy and Bvlgari provided their teams with supplies of protective materials such as hand sanitizer and surgical masks.
LVMH made a donation to the Chinese Red Cross and supplied medical materials for Wuhan Anti-epidemic Center in Hubei province, ground zero of the outbreak. At the same time, to alleviate the shortages of material in Chinese hospitals, employees of the LVMH Fashion Group in China joined a collective effort by donating surgical masks to the most exposed medical personnel. Bvlgari gave over 10,000 masks to the government of the Jing’an district in Shanghai.
The Group also thanked healthcare staff from the Shanghai Medical and Health Development Foundation who were sent to Wuhan to combat the virus. Upon their return to Shanghai, LVMH gave each of them a gift as a sign of gratitude for their inspiring engagement.
Several Maisons took special actions to aid Wuhan. Fresh sent letters of support accompanied by gifts to all its employees who were in lockdown in Hubei province. Fendi also supported its staff based in Wuhan, sending them sorely needed packages of basic necessities.
Louis Vuitton organized an online “Caring Month” in March, including health conferences, gifts to mark International Women’s Day and regular calls to support employees during this difficult period. Bvlgari also organized an online fitness session in conjunction with International Women’s Day, while Make Up For Ever opened a pop-up hair salon at its offices for employees unable to get their hair done elsewhere.