Launch of “Une Journée Pour Soi” initiative with the Secours Populaire

LVMH

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After a rich program of events in Saint-Denis, Marseille and Roubaix, the initiative “Une Journée Pour Soi” (“A Day All Your Own”) organized by LVMH in partnership with French charity Secours Populaire continued in Paris. Eighty women were invited to the Make Up For Ever Academy and then the Fondation Louis Vuitton this Friday. The LVMH Group marked International Women’s Day with support for women living in vulnerable situations, giving them a day away from their problems and a chance to regain a positive image of themselves. 

In partnership with French charity Secours Populaire, LVMH has launched an initiative called “Une Journée Pour Soi” (“A Day All Your Own”) to benefit women living in vulnerable situations in six French cities. The first events in the three-part program in Saint-Denis, Marseille and Roubaix were full of smiles, laughter and powerful emotions. Nearly 200 women have already enjoyed a day away from their difficult daily challenges.

The program is designed to help these women regain confidence and look to the future with optimism thanks to a full day of events exclusively for them: makeup workshops with makeup artists from LVMH Maisons Guerlain, Make Up For Ever and Sephora, photo shoots with professional photographers (Gilles Bensimon, Olivia Arthur, Rebecka Oftedal, Laziz Hamani, Gabriel De La Chapelle and Alain Delorme), and guided tours of cultural institutions such as the Fondation Louis Vuitton, the Musée Regards de Provence in Marseille or La Piscine in Roubaix.

© Gabriel De La Chapelle

“Today I could just relax, it really did me a lot of good,” said Marie-Arlette, a retiree who shared her emotion during the day-long program in Saint-Denis with journalist Claire Lajeunie, author of Sur la Route des Invisibles: Femmes dans la Rue, a moving series of portraits based on first-person accounts by “invisible” homeless women. In Marseille, Michelle was unabashedly delighted with the makeup workshop: “Today I think I look beautiful! I love it, they made up my eyes, just like a princess!” “For just a short time, I rediscovered luxury. I had forgotten how pleasant the experience is,” added Katia.

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🇫🇷 Secours Populaire x LVMH En partenariat avec le @secourspop, LVMH a lancé « Une Journée Pour Soi », une initiative destinée à 350 femmes en situation de précarité. A Marseille, Michelle, Houaria et Katia sont toutes trois passées derrière l'objectif de @RebeckaOftedal. Elles ont laissé de côté – le temps d'une journée – les difficultés du quotidien et ont pu prendre du temps pour elles. Claire Lajeunie, réalisatrice et auteur a pu recueillir leurs impressions : « J'ai du mal parfois à trouver la force de me battre. Mais ce matin, je suis heureuse. » (Houaria, relogée suite aux effondrements de la rue d'Aubagne). « J'ai retrouvé le luxe le temps d'un instant. J'avais oublié le plaisir. » (Katia). « Aujourd'hui, je me trouve belle. J'adore : on m'a maquillé les yeux, comme les princesses. » (Michelle). Un livre rassemblera une sélection de ces portraits, dont l'intégralité des bénéfices sera reversée au Secours populaire français et contribuera à sensibiliser à la cause des femmes, premières victimes de la précarité. _ 🇬🇧In partnership with @secourspop, LVMH launched an initiative called “Une Journée Pour Soi” (“A Day All Your Own”) to benefit 350 women living in vulnerable situations. In Marseille, Michelle, Houaria and Katia all had their portraits shot by photographer @RebeckaOftedal. They left behind – for the space of a day – their daily challenges and enjoy a little time just for themselves. Film director and author Claire Lajeunie asked them to share their impressions of the experience. “Sometimes it’s hard to find the strength to keep fighting. But this morning I’m happy,” confided Houaria, who was forced to move after a building dilapidated building collapsed in Marseille. “For just a short time, I rediscover luxury. I had forgotten how pleasant the experience is,” said Katia. “Today I think I look beautiful!” added Michelle.  A book featuring portraits will be published to heighten public awareness of the challenges facing many women, who are the primary victims of vulnerable situations. All proceeds from the sale of the book will go to the Secours Populaire Français. _ #UneJournéePourSoi #SecoursPopulaire #museeregardsdeprovence #Sephora

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In conjunction with International Women’s Day, “Une Journée Pour Soi” came to the  Make Up For Ever Academy in Paris, where 80 women whose daily lives are extremely difficult due to a variety of unfortunate circumstances enjoyed VIP beauty treatment by makeup artists from the Maison. They then had their portraits shot by photographers Olivia Arthur and Gabriel De La Chapelle. Also on the program in Paris was a guided tour of the new exhibitions at the Fondation Louis Vuitton, “The Courtauld Collection. A Vision for Impressionism” and “The Collection of the Fondation. A Vision for Painting.” This short break from their daily challenges offered a chance to regain a positive image of themselves, build self-esteem and look to the future with greater optimism.

© Alain Delorme

The next two stops for the “Une Journée pour Soi” program will be in Reims at the headquarters of Maison Ruinart (March 18, 2019), followed by Carcassonne (on March 21, 2019).

To heighten public awareness of the fact that women are the most exposed to vulnerable situations, a book will be published with a selection of these portraits and text by Claire Lajeunie. All proceeds from the sale of the book will be donated to the Secours Populaire Français.