LVMH Creative Expedition combines transmission of savoir-faire and environmental responsibility at 34th International Festival of Fashion, Photography and Fashion Accessories in Hyères



For the 21st consecutive year, the LVMH Group is a partner of the International Festival of Fashion, Photography and Fashion Accessories in Hyères, from April 25-27 at Villa Noailles. This partnership underscores LVMH’s active commitment to artistic creation and the emergence of new talents, with a focus on transmission of savoir-faire and sustainable development via the LVMH Creative Expedition. This special program of tours and workshops welcomes five students who have been awarded LVMH scholarships at Central Saint Martins, along with ten young talents from the Group’s Maisons.

© Edouard Jacquinet

Created in 1985, the Hyères Festival promotes emerging young talents in fashion, photography and fashion accessories. The annual event at the Villa Noailles includes three competitions, exhibitions and round tables, inviting ten designers, ten photographers and ten fashion accessory designers selected by juries of professionals.

LVMH has been a partner of this high-profile event celebrating young contemporary creative talents for the past 21 years. For the 34th edition of the festival, the Group is introducing a new initiative, the LVMH Creative Expedition. The event gives five students who have been awarded scholarships at Central Saint Martins as part of the “LVMH & Central Saint Martins Sustainability & Innovation in Luxury / Fostering Creativity” program, and ten creative talents from LVMH Maisons a chance to discover the universe of LVMH during tours of two emblematic places.

© Edouard Jacquinet

The program began in Grasse with a visit to Château de la Colle Noire, the former residence of Christian Dior, followed by a visit of the Fontaines Parfumées. The participants had a chance to discover the savoir-faire behind the creation of Louis Vuitton and Parfums Christian Dior fragrances and reflect on ways to preserve the environment during workshops on ecodesign, raw materials derived from animals and other subjects.

The Creative Expedition also invited the young talents to the Hyères Festival, where they met with the ten designers in the Fashion competition and attended a round table on “The Environment as a Creativity Factor” led by LVMH Chief Environmental Officer Alexandre Capelli, with, Carole Collet, Director of the Central Saint Martins-LVMH Sustainable Innovation program, and Guillaume Delacroix, founder and CEO of DLX, a PR firm specialized in fashion and fashion-industry related environmental issues.