The LVMH-ESSEC Chair – Luxury Brand Management welcomes its 27th class this year. With participation by managers from the LVMH Group and its Houses, this specialized track spans theoretical and practical knowledge of key topics in the luxury industry. A look at a pioneering program and testimonials from Chair alumni.
Created in 1991, the LVMH-ESSEC Chair – Luxury Brand Management is a research and teaching program centered on luxury brand management. Students accepted into the program gain an in-depth understanding of key issues and challenges in the luxury industry. The Chair reflects LVMH’s ongoing commitment to preserving and transmitting knowledge and know-how, enabling talents to gain unique experience specific to the world of luxury.
The longest-standing academic program dedicated to luxury brand management, the LVMH-ESSEC Chair – Luxury Brand Management resonates with the pioneering spirit that has made the ESSEC business school synonymous with excellence, anchored by three principles: innovation, involvement and internationalization. Since its founding, the Chair has also been supported by a network of alumni who remain actively involved in the program. “After graduating I had an opportunity to join Christian Dior Couture as product manager. Being part of the LVMH-ESSEC Chair– Luxury Brand Management proved a tremendous career accelerator and I’m delighted to give something back as part of our network of alumni,” says Thibault S.
— LVMH (@LVMH) January 11, 2017
A combination of theoretical coursework and practical training allows students to gain comprehensive knowledge and craft their career path. “As part of the LVMH-ESSEC Chair I received personalized coaching from LVMH HR specialists, which played a key role in helping me envision a career aligned with my aspirations,” says Mathieu F., now a store manager with Moynat. This year the program will include seminars on a variety of subjects ranging from design and operational marketing to distribution and corporate social responsibility.
— Luxe, art et culture (@Luxeartculture) January 11, 2017
Through lectures by ESSEC professors, tours of LVMH Maisons and exchanges with LVMH managers, students gain an intimate understanding of the LVMH ecosystem. “I particularly enjoyed the Chair seminars, which enabled us to meet a wide range of people across the LVMH Group,” recounts Claire D., a 2013 Chair alumni who is now junior product manager at Louis Vuitton. “We saw the different Maisons from a different angle, giving us a complete immersion into the brand DNA,” she adds. This exciting diversity of experience now begins for the 27th class of the LVMH-ESSEC Chair – Luxury Brand Management !