With an exceptional 600m2 pavilion inspired by Parisian architecture, the LVMH group made a statement at the 5th China International Import Expo (CIIE) held in Shanghai from the 5th to the 10th November, 2022.
For the Group’s third year at the CIIE, the LVMH Pavilion showcased 14 emblematic Maisons on the theme “Reconnecting through modernity”. This theme reflected the Group’s ambition to build on its long-lasting relationship with China by inviting visitors to discover the emblematic expertise of its artisans who are the foundation of the Group’s success.
At this year’s CIIE, the Group once again highlighted all its business sectors, with Cheval Blanc, DFS and Tiffany joining for the first time alongside with Bulgari, Chaumet, Christian Dior Couture, Fendi, Givenchy, Guerlain, Louis Vuitton, Moët Hennessy, Parfums Christian Dior, Sephora, TAG Heuer.
Each company promoted its universe, expertise, latest innovations and links to China in a dedicated space.