© Ivan Guilbert / LVMH
LVMH’s commitment to the environment is underpinned by the individual efforts of each and every one of its stores. On the occasion of its second “LVMH LIFE in STORES AWARDS”, which took place on May 17 on the initiative of Group Managing Director, Toni Belloni, and Environment Director, Sylvie Bénard, LVMH commended the eight best environmental practices of its Maisons at a store level.
“The design of our stores, as well as our products, must combine those values that are embedded in the culture of the LVMH Group: creativity, innovation, and excellence. We make it possible by ensuring the optimal environmental performance of all our 4,370 stores worldwide and it enables us to make considerable progress in the pursuit of our sustainable development objectives.” said Toni Belloni.
The LVMH Environmental Department has supported all group businesses over the last 25 years with a view to reducing their environmental footprint. This has led to a host of initiatives such as the LIFE (LVMH Initiatives For the Environment) program, which was launched in 2012 and is now a strategic pillar within every Maison. The innovative LVMH carbon fund, launched in 2015, also underlines the commitment of all LVMH Maisons to the environmental strategy of the Group, which has recently set an ambitious new goal of reducing its greenhouse gas emissions by 25% between now and 2020.
Today, 70% of LVMH greenhouse gas emissions come from the energy consumption of its stores. LED lighting, which decreases electricity consumption by an average of 30% compared to traditional lighting, has been the first engine of change. Improving the energy performance of its points of sale has for a long time been a priority for the LVMH group. It is precisely for this reason that the “LIFE in STORES” Awards, which adhere to a strategy of excellence, were first established, their aim being to raise awareness of the responsibility and efforts required by each and every individual across all levels of the Group. Eight prizes were awarded to seven Maisons for their best practices during the ceremony. Established following an in-depth audit by an outside consulting firm, the criteria used for the “LIFE in STORES” Awards draw on eight of the most widely recognized methods for assessing environmental performance around the world.
The following stores received awards:
- The “Envelop” Award (insulation solutions): Celine Miami store, Design district
- The “Building Services” Award (management of water and energy): Louis Vuitton Vendôme, Paris
- The “Air and Acoustic” Award (quality of the air and noise pollution): Loro Piana store, New Bond Street, London
- The “Interior Design” Award (use of materials, transport): Guerlain Saint Honoré, Paris
- The “Lighting Design” Award (economic lighting): DFS, T Fondaco dei Tedeschi, Venice
- The “Maintenance” Award (management of consumption): Loewe store, Puerto Banús, close to Malaga
- The “Construction” Award (management of building waste): Sephora, Century City store, close to Los Angeles
- The special “Lighting” Award for LED retrofit went to Sephora Europe
“The ‘LVMH LIFE in STORES’ Awards represent so much more than just an awards ceremony. They aim to provide a roadmap to guide and inspire all LVMH Houses as they continuously strive to improve their environmental performance,”said Sylvie Bénard, Group Environment Director. “For example, the guidance established by these awards has led to the development of a special training program for architects as part of our Environment Academy, a key factor in helping us achieve our goal of reducing our environmental footprint.”