LVMH Maisons outdo one another with imagination during the stay-at-home period, sharing original content with their social media communities
LVMH
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With their customers now growing accustomed to stay-at-home restrictions, LVMH Maisons are doing everything possible to bring people a little comfort, often mixed with refined utility. Social networks are an ideal channel for staying in touch. LVMH Maisons let their imaginations flow on social networks with an array of original content. Join us for delightful escapades!
Always wanted to know a little more about tasting champagne? Veuve Clicquot invites its followers to take enjoyment of their glass of bubbly to another level with Didier Mariotti, Chef de Cave of the celebrated champagne house. In the first episode, he explains how to select the best champagne glass to fully experience the notes on the palate with each sip.
Make Up For Ever helps make time at home more fun by sharing some beauty secrets from the Maison’s makeup artists. They host regular live sessions on the Make Up For Ever international Instagram account, revealing their techniques and also inviting followers to make donations to hospitals that are short of resources.
The lockdown is also a chance to discover new horizons. Loewe, for example, has organized “Loewe En Casa”. In conjunction with its Loewe Craft Prize, the Spanish Maison is promoting artisanal craftsmanship by inviting former participants to share their savoir-faire and passion for their craft.
Passion has been central to the adventure of Zenith since the Swiss watchmaker’s creation and is duly celebrated in the new “Zenith On Air” series. Friends of the Maison are invited to talk about the things that inspire them. The first episode welcomes Patrick Mouratoglou, who coaches tennis champion Serena Williams.
Kenzo brightens up each week for its followers with a rich agenda of programs. The week begins on an upbeat note with “Monday Music”, a selection of curated playlists for each day. At the end of the week it’s “TGIF Live Sets”, featuring concerts by musicians and DJs from around the world. In between are “Wednesday Workshops”, a series of tutorials by some of Kenzo’s favorite artists. And finally, Kenzo invites friends of the Maison for “Weekend Conversations”.
Belmond is hosting virtual escapades during these special times with “Belmond Invitations”, a diverse array of live events on Instagram to nourish both body and spirit, including a concert by jazz singer Joe Stilgoe, a yoga class with Nadia Narain and master classes with the likes of celebrity florist Simon Lycett and chef Raymond Blanc Obe for an unforgettable Easter table setting and meal. The workshops are guided by the Belmond Experience Makers who bring travelers exceptional experiences throughout the year.
Le Bon Marché is keeping spirits buoyed during the stay-at-home period with its “Just For You” series. There are reading recommendations from the department store’s book departments on Monday, daily living tips on Wednesday, a mouthwatering recipe from the kitchens of La Grande Epicerie de Paris on Thursday, a nature escape on Friday and a retrospective of exhibitions on Saturday. The agenda also includes a chapter in the history of Le Bon Marché presented by Stéphane Bern every Sunday. Something for everyone all week long!