© Boris Allin / Louis Vuitton
The LVMH Group and its Maisons have been actively engaged since the outbreak of the Covid-19 crisis to help battle the spread of the virus. The Group’s teams are showing their spirit of solidarity through aid for medical personnel, production of essential materials, donations, and a host of other initiatives. Louis Vuitton, Christian Dior Couture, Loewe, Celine, Kenzo and Fred have all begun making or supporting production or distribution of large quantities of alternative non-surgical face masks to help protect against contamination, as well as hospital gowns.
With hospitals around the world facing shortages of materials and equipment, the private sector has quickly stepped up to help in the fight against Covid-19. Louis Vuitton and Christian Dior and their teams have been working for weeks after repurposing their production workshops to make alternative non-surgical face masks for the general public.
Christian Dior reopened its Redon workshop in Brittany, which normally makes Baby Dior clothes. Volunteer staff are now making protective gear that is indispensable to slow propagation of the virus. Masks are being distributed first to workers in contact with the public in order to keep essential activities open in the country, including cashiers in supermarkets, retailers and employees in government services.
Christian Dior Couture also delivered 300 gowns to the American hospital in Neuilly-sur-Seine. Christian Dior Couture is extremely proud of the strong sense of solidarity among its teams, without whom this initiative would never have been possible.
Louis Vuitton has geared up several of its French workshops to make large quantities of officially certified non-surgical face masks. Over 300 leather goods artisans are mobilized at twelve Louis Vuitton workshops in Marsaz and Saint-Donat (Drôme), Condé (Indre), Saint-Pourçain (Allier), Ducey (Manche) and Sainte-Florence (Vendée). The masks are being made in partnership with Mode Grand Ouest, a grouping of regional textile firms that is providing one of the key materials production. The masks are also being distributed for the most vulnerable segments of the population, including the Marpa nursing home for seniors in Sainte-Florence and the Saint-Vincent de Paul retirement home in Essarts in Bocage.
In addition, Louis Vuitton is making gowns for frontline hospital workers in Paris hospitals, which face a serious shortage of protective clothing. The gowns are being made by volunteers at a workshop near Louis Vuitton headquarters in Paris.
Louis Vuitton is also mobilized in the United States. The French Maison has donated 25,000 face masks to several New York hospitals. In addition, non-surgical masks are made at the Maison’s U.S. workshops in California, Texas and New Jersey. They will be donated to local organizations in the states most heavily impacted by the Covid-19 pandemic.
Loewe is also engaged in the production of non-surgical masks in its Getafe factory, near Madrid. They will be distributed to volunteer workers as well as to Maisons employees and their families. In addition, 100,000 masks have been donated to the Spanish Red Cross to assist the country’s hospital staff.
Givenchy has reopened its workshops in France to produce hospital gowns. They will be donated to the French health authorities and their production will last as long as necessary.
Jewelry house Fred has joined the “Visières de l’Espoir” initiative, which is making full face shields for hospital medical staff using 3D printing. Some 2,200 units of this essential protection equipment have been delivered to the Paris hospital system. In addition, 20% of sales from online sales by Maison Fred until May 31 will be donated to the “Visières de l’Espoir” effort.
Celine has mobilized its resources and teams as well to help Paris hospitals. Some 50,000 gowns have already been donated to Paris hospital staff.
Kenzo has made fabric available – including from the Savoir-Faire Ensemble platform – to enable the manufacture of thousands of masks and gowns. The company has also produced 1000 gowns for the staff of the Montreuil hospital and is making its production resources and fabric available for the manufacture of 1000 additional units.
LVMH once again thanks all the staff across the group for their engagement, their tireless efforts and their remarkable solidarity during this crisis.