LVMH Maisons share beauty and well-being rituals during confinement

Perfumes & Cosmetics


The spread of the Covid-19 virus means that people need to stay at home. So be it… To help brighten up the days for their followers on social networks, LVMH Perfumes & Cosmetics Maisons are sharing a wealth of advice and tips. What more elegant way to nurture the bonds that unite us and say thank you to our Maisons’ many aficionados?  


When staying home is not a choice, boredom can be just around the corner. But long hours spent in a protective cocoon might just be the perfect opportunity to take some time for yourself and experiment with new looks.

Make Up For Ever knows its followers might be confined, but their creativity certainly isn’t constrained, and invites them to experiment to awaken their inner makeup artist!

What’s more, the Maison is organizing masterclasses with makeup artists for its subscribers to help them keep looking their best even during lockdown and also learn new techniques. The masterclasses will soon stream live on the Make Up For Ever Instagram account. Subscribers will be invited to make a donation to hospitals around the world, listed in Make Up For Ever’s different markets.

With Dior, this is the right time to look your very best. Nothing is more important that the relationships with those closest to us, and moments of sharing are invaluable in these times of uncertainty. Why not take advantage of a chance to sparkle in someone’s eyes despite physical distance. A perfect way to feel good and boost self-confidence.

Fresh is avid to maintain its unique links with loyal customers, inviting them to attend digital meetings with its team members. Each day, Fresh staff are live on Instagram for rendezvous around a variety of themes, from learning how to make kombucha, to the art of lip care and yoga.

All LVMH Maisons know that well-being is absolutely fundamental. Acqua di Parma makes this a priority, staying close with its followers, confinement notwithstanding. With upbeat messages, the Maison invites everyone to think about their favorite memories and adopt a resolutely optimistic mindset. Maybe this is exactly the right time to write a little love letter…!