LVMH partners 35th International Festival of Fashion, Photography and Fashion Accessories in Hyères, continuing longstanding support for emerging creative talents

Fashion & Leather Goods


For the 22nd consecutive year, LVMH is once again a partner of the International Festival of Fashion, Photography and Fashion Accessories in Hyères, confirming the Group’s ongoing support for artistic creation and emerging talents. The 35th edition of the festival took place from October 15-18 thanks to extensive efforts by the organizers to ensure respect for public health measures. This year’s event had special resonance for the Group since the fashion competition jury was headed by Jonathan Anderson, Creative Director of Loewe, one of LVMH’s Fashion & Leather Goods Maisons.

The Hyères Festival was created in 1985 to promote young talented creators in fashion, photography and fashion accessories. Held each year in Villa Noailles, a prominent French arts center, the festival features three competitions, plus exhibitions and round tables. Ten designers, ten photographers and ten accessories designers are invited to present their work to a jury of professionals.

The 35th edition of this high-profile event for fashion and photography specialists had special resonance for LVMH since Jonathan Anderson, Creative Director of Loewe, which the Group is privileged to count among its Fashion & Leather Goods Maisons, was guest of honor and president of the fashion competition jury.

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One of the leading designers of his generation, Jonathan Anderson is also a fervent promoter of craft and artisanal craftsmanship. He launched the Loewe Foundation Craft Prize in 2016 to celebrate excellence and innovation in modern craftsmanship and recognize artists whose talent, vision and will to innovate promise to set a new standard for the future.

During the 35th Hyères Festival, the Northern Irish designer for the first time presented previous collections from the two fashion houses he helms – Loewe and JW Anderson, which he founded – in an exhibition entitled “I Curate”.

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The curator/designer used the exhibition to explore his vision of craft, especially at Loewe, a Maison renowned for its exquisite leather craftsmanship. For Jonathan Anderson, handmade is not simply a nostalgic contrivance or a celebration of tradition, but something that triggers progress.

The finalists in the fashion competition each presented a collection of seven looks to the jury of professionals and the public in both a runway show and a showroom during the festival, followed by an exhibition at Villa Noailles. This year the Première Vision Grand Prize was awarded to Belgian designer Tom Van Der Borght, whose clothes are made from recycled materials.

LVMH has long been committed to supporting both artistic heritage and contemporary creation in myriad disciplines, from fashion and the visual arts to photography, and in general to promoting broad access to culture. The Group is proud to contribute to this ethos each day through initiatives such as its partnership with the Hyères Festival. Everyone is already eagerly looking forward to the 2021 edition!