LVMH program DARE taps talents for cutting-edge innovation

Since 2017, DARE (Disrupt, Act, Risk to be an Entrepreneur) gives LVMH employees the opportunity to bring their ideas to life and turn them into concrete projects. This global intrapreneurial program encourages all talents to share bolds ideas for new business solutions and offers the most relevant ones an opportunity to be brought to market.

Supported by mentors – CEOs from LVMH Maisons and external entrepreneurs –DARE participants refine their business model, test their prototype and prepare their final pitch. The winning teams are accelerated with startup methodologies within the highest level of the organization.

In just five years, DARE has grown into a community of over 30 000 talents and has supported the launch and acceleration of 52 innovative projects, reaching all LVMH business verticals. These include:

  • Nona Source, the first online resale platform which re-values deadstock fabrics from the Group’s Fashion & Leather Goods Maisons
  • Shero, an internal platform of empowerment to inspire talents with tips, coaching and initiatives
  • The Inclusion Index, an observatory and accelerator of Diversity and Inclusion initiatives within the Group
  • Heristoria, a recently launched platform that curates and sells iconic millesime pieces from LVMH Maisons

DARE has been at the origin of many projects that echo LVMH’s core values of creativity and innovation & entrepreneurial spirit and excellence.