Bernard Arnault, Chairman and Chief Executive Officer of LVMH, and Yann Arthus-Bertrand, Member of the LVMH Board of Directors, have announced that LVMH will join President Macron and the G7 initiative contributing 10 million euros to help fight the wildfires that are ravaging the Amazon.
They call on all those who share their belief that the Amazon, a world heritage treasure, must be protected, to join this initiative that must become a collective effort. They emphasize that France has the honor of sharing responsibility for this immense rainforest, along with its vast neighbor Brazil and its other South American neighbors. This initiative reflects recognition of this responsibility by the LVMH Group, which is also engaged alongside UNESCO in protecting biodiversity across the planet.
Yann Arthus-Bertrand said: “Protecting the environment is not just about words and speeches or signing declarations of principle, it also requires taking concrete collective actions when dangers arise in order to provide resources for local specialists and work together to save our planet. I am proud that LVMH is participating in this emergency effort and I hope that many others will follow suit.”