LVMH salutes initiatives by partners to help fight coronavirus



The current crisis has created serious difficulties in countries around the world, spurring economic and social actors to join the fight against the virus. LVMH and its Maisons have actively contributed to this effort since the outbreak of the pandemic. The Group also salutes initiatives by its key partners. Learn more about how La Fabrique Nomade, Viva Technology, Central Saint Martins and le Secours populaire français are helping.


Fighting the Covid-19 pandemic is a collective effort and the LVMH Group salutes the many actions taken by its partners, reflecting their distinctive expertise and unfailing solidarity.

Founded in 2016, La Fabrique Nomade is an association that promotes and facilitates the employment of migrant and refugee artisans in France. The migrant experience often leads to a disruption of professional growth for these skilled artisans and limits employment options to low-skilled professions where there is a shortage of manpower. La Fabrique Nomade gives these passionate women and men a chance to once again practice their métier in France thanks to an innovative and pragmatic training program that enables them to adapt their skills to the French market.

LVMH is proud to count the association among its partners since 2019. La Fabrique Nomade is currently mobilizing the couture expertise of its artisans to make cotton masks using materials donated by the Group’s Maisons. Conform to the AFNOR safety standard, the masks are distributed to businesses and residents in Paris to facilitate their safe return to work. More than 2500 masks have already been made by 6 craftsmen from the association. La Fabrique Nomade thus embodies a value embedded in its DNA – solidarity.

© La Fabrique Nomade

To support this initiative, you can order masks from La Fabrique Nomade at:

Learn more about the partnership between LVMH and La Fabrique Nomade:

Solidarity is also a core value for Viva Technology, the number one startup and tech event in Europe, which has had to cancel its 2020 edition. Rather than simply hit pause, the organizing team of this premier startup and tech event continues to drive business innovation forward with an initiative called Recovery Challenge, encouraging continued interaction between the Viva Technology community of entrepreneurs and startups, and businesses sponsoring solutions to address the crisis. Three challenges have been launched: innovations focused on restoring healthcare and services, innovations to spark economic recovery, and ideas to help individuals take better care of themselves and others.

Businesses are invited to present their projects and take part in a collective brainstorming to recover from the crisis and invent the world of tomorrow. The Recovery Challenge puts innovation at the heart of recovery efforts and gives startups a chance for visibility in the community around Viva Technology and its partners.

Learn more about the Recovery Challenge :

© Viva Technology

The staff and students of prestigious Central Saint Martins school of art and design in London are  also stepping up to help fight the coronavirus pandemic, with projects that include setting up the Instagram account @peoples_masks  to rally the public to make large numbers of face masks for the public. In addition, #CSMlovesNHS started by the staff and students of the Foundation course are putting their talent to work to help hospitals. To address supply shortages, they have for several weeks been making non-surgical scrubs for the United Kingdom’s National Health Service (NHS).

These initiatives are designed to be widely emulated as well. Central Saint Martins has posted patterns and guides for all to use to make scrubs at home. LVMH is supporting Central Saint Martins by allocating a portion of its donations to this project to make scrubs.

© Central Saint Martins

LVMH also salutes actions by the Secours populaire français during the crisis. The charity has been on the front lines to help people the most in need who find themselves even more vulnerable than before, with a three-pronged program focused on protection, aid and support. In addition to food and material aid for persons in vulnerable situations, moral support is equally essential.

Since May 2 Secours populaire has organized “Les Contes Solidaires”. Fifty well-known personalities take turns on the Secours populaire Instagram account to read children’s stories. This cultural initiative promotes reading while offering a few moments of escape.