LVMH x VivaTech 2019 - Day 3: The Future Starts Now

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On this third and final day of the Viva Technology 2019, LVMH put its passion for innovation on full display for the general public.

After all, the Group has more than 70 exceptional companies, constantly striving to reinvent their crafts, with respect for their roots and traditions.

This last day starts for the visitors with a reality virtual experience “I Never Promised You A Garden” created by Pastor Placzek and broadcasted during the Arles VR Festival.

Hélène Freyss, Group Communication Director, highlighted those pillars of the world’s foremost luxury purveyor’s success, recalling that each of its Maisons creates products that combine know-how and heritage with an inherent ability to innovate.

An Icon’s Renaissance

A huge restoration project has been underway in the heart of Paris for several years, and it is this project that Séverine Chabaud, La Samaritaine’s Communications Manager, came to unveil to the visitors of VivaTech. In April 2020, the legendary department store will show off its new corrugated glass facade, created by Japanese agency Sanaa, as well as its revamped historic Art Nouveau glass roof.

Future Culture

The 2019 edition of Viva Technology could not end without providing a space for those who will carry out innovation in years to come.

In order to inspire future generations of innovators, Audrey Quievreux, LVMH’s Digital HR Manager, took the stage to present the Group’s new digital jobs, and the multiple career opportunities that exist within LVMH.

Eat, Drink, and Be Healthy

The LVMH Pavillon also presented innovations of a more holistic nature.

Ferréol De Bony, Merchandises Director of the Grande Épicerie de Paris, spoke about agroecology and urban agriculture, two environmentally friendly innovation implemented by the Parisian fine grocer to the delight of its customers.

Continuing on the foodtech theme, Chandon Trademarketing and Innovation Director Morgane Pont-Bruyns demonstrated the Maison’s new collaboration with Ripples, an Israeli startup that developed a solution to customize cocktail foam.

Health also had a place of honour: Anaïs Barut, winner of the 2016 Veuve Clicquot Business Woman Award and co-founding President of the Damae Medical start-up, provided a retelling of how, at the age of 21, she displayed the same boldness as Madame Clicquot by unveiling her innovative skin cancer diagnosis system. Barut delivered an inspiring look back at her journey and the obstacles she overcame.

And even as Viva Technology 2019 winds down, LVMH’s Maisons and coterie of startups are already working on the innovations that will drive the 2020 edition, proving that innovation really is in the Group’s DNA.