LVMH’s Les Journées Particulières LVMH – Day 2: join us for another day of wonder



We told you so, the sun will never set on this 5th edition of LVMH’s Les Journées Particulières, from New Zealand to China via France, Italy, Switzerland…

The first visitors this Saturday walk around the Château d’Esclans – Le Domaine, in the heart of Provence. They admire the imposing mid-19th century villa, built in the purest Tuscan style. After an immersion in the vineyard and its different grape varieties, a private visit to the cellars is organized, where our artisans share all their know-how and teach all the subtleties of the particular fermentation methods used to make this high-end rosé wine.


Rising amidst century-old trees, the Louis Vuitton Foundation opens its sails wide to welcome families. Young and old are invited to a treasure hunt full of surprises which enables them to discover in detail the masterpiece of the architect Frank Gehry. Icing on the cake, cultural mediators will guide them in the Monet – Mitchell exhibition galleries.


Like the different grape varieties of the property, neophytes and connoisseurs found themselves in the Domaine de Terrazas de los Andes. At the foot of the Argentine Andes, this incredible site is a pioneer in terms of sustainable viticulture. The proposed program combines a visit to the mythical cellars, the discovery of the sublime architecture of the 19th century buildings, and a masterclass on sustainability, explaining the philosophy of “Guardians of Mountain life”, by Daniela Mezzatesta, specialist in the matter.


The senses are always awake at Fresh – Union Square, whose cosmetic products aim to touch people’s hearts as well as their skin. Opened in 1988 in Manhattan, the flagship, blending the allure of a scientific laboratory with the warmth of a kitchen, is participating for the first time in the LVMH’s Les Journées Particulières. Happy visitors can choose between a moment of sensory relaxation with a fresh mask, and a masterclass delivered by the co-founders of the House, Lev Glazman and Alina Roytberg. Of course, one does not preclude the other.


As a tireless defender of quality and handmade craftsmanship, Tiffany & Co. is opening its Jewelery Design and Innovation Workshop to the public for the first time in history. Visitors walk behind the scenes of this fantastic hub for creativity and product innovation and its 18 workbenches, which have seen the birth of the most emblematic collections of the House. Furthermore, they exchange with the jewelers, designers and engineers of the House who do not hesitate to share with them their little manufacturing secrets.


A stone’s throw from the Eiffel Tower, in a 1950s building complex designed by french architect Pierre Dufau, the Les Échos – Le Parisien Group Headquarters welcome curious people and information enthusiasts alike. Agenda: discovery of the contemporary press and media professions, new forms of journalistic writing such as data journalism and podcasting, and meeting with the Group’s newspapers and radio stations teams.


A perfume of feast floats inside the pasticceria Cova – Paris Pont-Neuf. Founded in 1817 in Milan, opened in the French capital in 2021 as part of the renovation of La Samaritaine, this iconic House delights all gourmets. During the LVMH’s Les Journées Particulières, visitors are welcomed to the store, discover the bicentenary history of Cova, and the pastry chefs demonstrate Cova’s artisanal savoir-faire through a cooking show.


In Italy, Dior opens the doors of its women’s shoe manufacture in Fosso, a metropolitan district outside of Venice. Visitors have the opportunity to learn about the key stages involved in crafting a Dior footwear design. A rare opportunity to go behind the scenes at a modern workshop, where traditional Italian craftsmanship meets inimitable French design.


In January 2022, Loro Piana brought together all the brand’s renowned expertise and excellence in a single building in the Brera district, in the historic heart of Milan. During the LVMH’s Les Journées Particulières, the brand new Headquarters open their doors to the public. The opportunity for them to explore this new space, discover materials such as vicuna, unpublished archives, or even to participate in workshops with the House’s apprentices.


The 2022 edition of the LVMH’s Les Journées Particulières lifts the veil on the magic that surrounds the making of Glenmorangie whisky. Families can explore the surroundings of the distillery, enjoy exceptional tours and attend cask filling demonstrations and other mixology lessons. Those over 18 enjoy exclusive tastings and learning about whisky and food pairings, delivered – distilled one might even say – by our talented Highland distillers.


The only House to dress men entirely to measure, from head to toe, Atelier Berluti offers a vertiginous immersion for this new edition of the LVMH’s Journées Particulières. Amid the restored period furniture, visitors meet master tailors, cutters, apiecers and others button makers who explain to them the four stages of exceptional tailoring: taking measurements, patronage and stain removal, assembly and finishing.


Since the last renovation of the boutique in 2019 in the heart of a 19th century Madrid building, this is the first time that Maison Loewe takes part in LVHM’s Les Journées Particulières. On this occasion, the House’s nose, Núria Cruelles, leads perfumery workshops during which she invites participants to discover the ingredients that go into the composition of Loewe perfumes, an olfactory and immersive experience. The House also shows the manufacturing secrets of its Surplus collection, which illustrates both its know-how and its commitment to the planet.


Château de Saran, owned by Moët & Chandon since 1801, won everyone’s approval. Overlooking the lands of Chouilly and the Côte des Blancs, this vast, magnificently restored residence enchants visitors who, after the reception rooms, continue their dream journey with the bar and the terrace, before discovering the splendor of the dining room. A tasty note to end: the kitchen, where Château’s chef, Marco Fadiga, offers an introduction to foodpairing, a method aimed at identifying combinations of ingredients.


All eyes are on inside the Thélios Manifattura, specialist in luxury eyewear nestled at the foot of the Dolomites. A visit led by our craftspersons in the ultra-modern premises of the House allows the curious to discover the different stages of design and manufacture of the most exquisite pairs of glasses which will proudly display the names of Houses such as Dior, Fendi or Celine.


Eyes shine at Château Cheval Blanc – Le Domaine. In the middle of 39 hectares of vines, in Saint-Émilion, the cellar designed by Christian de Portzamparc and the classical style 19th century castle delight the visitors who come in large numbers. After a broad tour of the estate, our employees tell them about the history of the property and the main principles of agroecology, which is specific to this legendary grand cru.


It’s time for fascination at Hublot – La Manufacture, where watchmakers, physicists, chemists and engineers are united under the same roof, near Lake Geneva, constantly pushing the boundaries of horological innovation. Visitors attend a presentation of the Manufacture’s various workshops, discover the stages of production, and discuss with the watchmakers. Suffice to say that they do not see the time passing.