Make Up For Ever celebrates Pride Month in intergenerational conversations with LGBTQI+ personalities

Perfumes & Cosmetics


In conjunction with Pride Month, Make Up For Ever continues its longstanding support for the LGBTQI+ community with “Proud For Ever”, a series of inspiring profiles of remarkable achievers whose passion for makeup became synonymous with self-affirmation. 

Since its creation in 1984, Make Up For Ever has always demonstrated strong support for diversity and inclusion as the brand continually encouraged people to find inspiration and freedom to express themselves.

This year, Make Up For Ever is celebrating a unique group of LGBTQI+ personalities to spotlight their fights, hopes and wishes for the future.

In a series of intimate conversations, celebrated makeup artist and Friend of the Maison James Kaliardos talks to standout and flamboyant personalities Jules Santiago, Nyja and Carlos to learn more about their journeys to self-love and acceptance.

This project also explores how the battles of the LGBTQI+ community have evolved over generations, underscoring progress achieved so far. The conversations show how makeup has played an important role in helping people raise their voices and express their individuality.