Moët & Chandon “Natura Nostra” agroecology program
Wines & Spirits
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Moët & Chandon has unveiled an agroecology program called “Natura Nostra” at its home in Epernay. This latest initiative carries on the Maison’s commitment over centuries to preserve nature by supporting greater biodiversity and protecting local flora and fauna in the Champagne region.
The program shapes the contours of more responsible viticulture and accelerates initiatives that support biodiversity and living soils. Some 100 kilometers of ecological corridors will be created in Champagne by 2027 – including nearly 10 km in 2022 – in order to sustain or recreate pathways that connect ecosystems, enabling exchanges that are vital to the natural lifecyles of plant and animal species.
To launch this vast program, Moët & Chandon employees took part in the initiative “1,743 trees for Fort Chabrol”, planting 1,743 trees of different species at the champagne-maker’s historic Fort Chabrol site. The initiative references the year in which Moët & Chandon was founded and underlines its longstanding commitment to the environment.
To visualize the positive impact of the initiative on local landscapes and ecosystems, Moët & Chandon inaugurated an exhibition called “Fort Chabrol, the biodiversity of tomorrow begins today”. With works by watercolor painter Emmanuelle Chevalier, a native of Champagne, the exhibition helps heighten awareness among visitors thanks to an artistic depiction of the benefits of agroecology for biodiversity.
“Natura Nostra” joins a host of environmental initiatives taken by Moët & Chandon, such as eco-pasturing in steep-sloped vineyards, leaving soils fallow and planting bee forage plants and installing beehives at Moët & Chandon estates – there are already 70.
This ecological program also contributes to tourism by further elevating the natural beauty of Champagne landscapes, which draw avid eco-tourists and wine lovers alike.