New creative team at DKNY

Fashion & Leather Goods


Dao-Yi Chow and Maxwell Osborne have been appointed as the new Creative Directors of DKNY. In addition, Hector Muelas has been named Chief Image Officer of Donna Karan International.

Dao-Yi Chow and Maxwell Osborne both grew up in New York, and the city’s eclecticism and restless energy have always informed their work. The duo founded the menswear brand Public School in 2008, inspired by New York’s cultural melting pot. Their clothes blend classic fashion with a street-wise vibe, featuring looks that draw on the music and arts scenes. Their distinctive vision has garnered a host of awards from the Council of Fashion Designers of America (CFDA), and Public School was the sole menswear brand chosen to be part of the CFDA Fashion Incubator in 2010. The first Public School women’s wear collection was presented during New York Fashion Week in February 2014, winning widespread critical acclaim. Dao-Yi Chow and Maxwell Osborne will split their time between DKNY and their label.

Hector Muelas was formerly creative director of worldwide marketing communications at Apple. Prior to that he held positions at Creative Artists Agency (CAA) in Los Angeles, Wieden+Kennedy in Amsterdam and Vice Media in Germany. His work has been honored with numerous awards, including the Cannes Lions Festival, Global Art Directors Club, Clio Awards, Effies and One Show. In his new role as Chief Image Officer, Hector Muelas will be in charge of creative and brand image consistency across all Donna Karan International lines.