From May 20-22 the LVMH Group will invite the public to visit 40 of its Houses during Les Journées Particulières open days. Following the overwhelming success of the first two editions – both of which welcomed more than 100,000 visitors – more than 50 sites in France, Switzerland, Italy, Spain, Poland the United Kingdom will be opened to the public, some of them for the first time.
Some 40 LVMH Houses, including Louis Vuitton, TAG Heuer, Guerlain,Moët & Chandon, Le Bon Marché and others, will be taking part in the 2016 edition of Les Journées Particulières, inviting visitors to discover over 50 exceptional sites. Some are well-known “must-see” places such as theChristian Dior salons on Avenue Montaigne in Paris or the Louis Vuitton workshops in Asnières. Others will be open to the public for the first time, among them: Fort Chabrol, Moët & Chandon’s viticulture and oenological research institute in Épernay, Fendi headquarters at the Palazzo della Civiltà Italiana in Rome, the Moynat workshop in Paris and the Loro Piana woolen spinning mill in Roccapietra, in Italy’s Piedmont region. They will be joined by the Fondation Louis Vuitton in Paris, which was inaugurated in October 2014.
“Les Journées Particulières once again offers an opportunity for LVMH to showcase the rich diversity of métiers and craftsmanship at its Houses,” says Antoine Arnault, CEO of Berluti and President of Loro Piana.
Digital communications will further enhance this unique backstage look at LVMH Houses. Teams from Facebook and Instagram will contribute to the event, enabling a large audience to experience these rarely seen places and discover the artisanal savoir-faire they preserve, thanks to posts by the Instagram community.
The website for Les Journées Particulières went live on March 21, enabling account creation. Successive waves of registration will begin on April 21. Stay connected!