Paris Trompe-l’Oeil:  Samaritaine celebrates Surrealism, reimagining the department store from a fanciful new angle

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The legendary Parisian department store is marking the fall season with a celebration of Surrealism, the 20th century artistic movement that encouraged unbridled imagination. “La Samaritaine Paris Trompe-l’Oeil” event pays tribute to this creative ethos, reimagining the department store from a new angle with a little help from artificial intelligence for a captivating visual and immersive experience.   

La Samaritaine’s architectural features are exaggerated and distorted. Windows fix visitors with mischievous eyes or transform the wrought-iron Eiffel décor into a lush and verdant moving forest. The famous grand staircase plays with perspective to baffle the gaze, while products seem to escape from the windows.    

La Samaritaine has invited partners to give free rein to their creative inspirations, both in iconic vintage selections to works designed specially for the occasion. There is a designer selection from the Puces de Clignancourt flea market in a surrealist-themed pop-up space, as well as two creations by artist Lise Stoufflet. 

Special events include a series of 11 works to be seen and heard up close, along with a fresh look at iconic spaces through the prism of surrealist creations spawned by artificial intelligence.   

This fall, La Samaritaine invites you to change the way you see things with a mind-bending and whimsical vista.