© Pink Shirtmaker
In November 2018 Thomas Pink became Pink Shirtmaker London, unveiling a new brand identity. Continuing to write this new chapter in its history, Pink has revealed an exciting campaign for Autumn-Winter 2019. Titled “A Life in the Pink”, the first film for the campaign stars British actor Matthew Goode, who Pink Shirtmaker has named brand ambassador for its new generation of shirts.
Founded in 1984 by three brothers, Peter, James and John Mullen, Thomas Pink disrupted the status quo with a new solution for the professional gentleman’s wardrobe. Now the brand has disrupted again, championing the traditions of English shirtmaking to create elegant bespoke shirts matched to the lifestyle of the modern man.
With Pink Shirtmaker London, President and CEO Christopher Zanardi-Landi and Creative Director John Ray promise to bring exquisite shirtmaking back to England. Pink’s renaissance is inspired by a renewed focus on its founding specialty, crafting unique garments of superb quality.
After unveiling its new name and visual identity, Pink Shirtmaker London is delighted to present British actor Matthew Goode – known for his roles in Peter Morgan’s series The Crown, Julian Fellowes’ Downtown Abbey and the Woody Allen film Match Point – as the face that embodies the elegance of its new collection of shirts.
“We are proud to announce Matthew Goode as our ambassador. Matthew embodies not only the Englishness of Pink and the sharpness of our cut, but also the sense of humor that’s deep in our veins. His style, class and very importantly, his humor, underline the long-term vision of the brand. Matthew Goode is the perfect Pink gentleman,” said Christopher Zanardi-Landi.
This perfect match comes to life in the film for the first campaign since the brand’s rebirth, titled “A Life in the Pink”. Against the backdrop of Cherry Hill, the country estate of the former U.S. ambassador, Matthew Goode is shown wearing shirts from the Pink Shirtmaker London Autumn-Winter 2019 collection.
While the film features a range of Pink’s shirts, the stills focus on a single shirt from the “Smart” collection, styled in three different ways to show the versatility of the new wardrobe from Pink Shirtmaker London.