LVMH brings DARE Open Innovation program for the Group’s employees to London for the first time



For the first time since the creation of this forward-facing intrapreneurship program, the LVMH Group organized its DARE (Disrupt Act Risk to be an Entrepreneur) event in London. For three days, Group employees across the EMEA region – selected from 450 talents shortlisted following a call for ideas to  “Shaping the Customer Experience of Tomorrow” – joined one another to brainstorm in London. The fruit of their reflections was presented to a jury of executives from LVMH and its Maisons, along with outside entrepreneurs. The jury selected three winning projects that will be sponsored within the highest level of the organization.

LVMH created DARE in 2017, reflecting a conviction that its own employees are an outstanding source of knowledge and creativity to fuel innovation and excellence. This initiative gives LVMH employees, regardless of their position within the Group, an opportunity to express their vision of innovation and transform their ideas into concrete projects.

Under the leadership of Chantal Gaemperle, LVMH Group Executive Vice President, Human Resources & Synergies, DARE was developed by the members of LVMH House, a mansion in the heart of London’s Mayfair district that embodies a label of excellence for talent development for senior executives and high potentials. This unique worldwide program is cross-brand and cross-sector, encompassing all areas of expertise and all generations.

“The DARE initiative is a cornerstone of our talent development strategy, rooted in our core belief that it is our people who make the difference. It is an opportunity for our talents from all over the world to develop and hone their skillset, to network, and to discover and share ideas with the aim of fostering open innovation within the group. It promotes a culture of entrepreneurship within the Group that is a fundamental value of LVMH,” stated Chantal Gaemperle.

Since its launch DARE has focused on a variety of topics, from the future of luxury and sustainable development to gender equality, with events in France, Italy, China and the United States. For the DARE event in London, over 13,000 employees from across LVMH based in Europe, Middle East and Africa were invited to submit an idea related to customer experience innovations.

The 60 participants selected for DARE London were split into 12 teams and joined by students from Central Saint Martins and Imperial College London. The teams worked on their projects at LVMH House to turn their ideas into business plans, which were then challenged by mentors before being pitched to the jury.

Congratulations to all participants and save the date for the next edition of DARE in Tokyo on November 12.