Record attendance for the 5th edition of LVMH’s Les Journées Particulières



With more than 200,000 visitors, the general public honored the exceptional places and know-how of the LVMH Group’s Maisons by coming to meet those who embody them, craftsmen and creators, for this 5th edition of LVMH’s Les Journées Particulières, which was held from October 14 to 16 in 15 countries around the world. From the Cloudy Bay wine estate in New Zealand to the historic Louis Vuitton workshop in Asnières, the Dior gallery or the Jardin d’Acclimatation in Paris, via the Charente with Hennessy, Tiffany in New York, Chandon in California or even Buly in Kyoto, the sun did not set during three days on LVMH’s Les Journées Particulières.

“The public’s enthusiasm illustrates more than ever the talent of our craftsmen to transmit their passion as well as the power of attraction of our Maisons.”, rejoiced Antoine Arnault, Image and Environment, LVMH, at the origin of the event initiated for the first time in 2011. “I would like to warmly thank all the teams who have proudly brought the spirit of this event to life.”, added Antoine Arnault.

LVMH’s Les Journées Particulières are a unique opportunity for the general public to discover the know-how of the employees of our Houses, in the very places where their passion is exercised: workshops, vineyards, mansions, family homes, historic shops. During the three days of the event, visitors were able to participate in masterclasses, workshops, demonstrations of know-how and other happenings organized specifically for them by the participating Houses.

It should be noted that some Houses and sites were accessible to the general public for the first time: Tiffany & Co. and its Jewelry Innovation & Design workshop, Officine Universelle Buly and its boutiques in Paris, Hong Kong, Tokyo, Kyoto and Seoul, Belmond and three of its Italian palaces, Château Galoupet and Château d’Esclans, Louis Vuitton and its Rochambeau workshop in Texas, Moët & Chandon and its Château de Saran…

During this 5th edition, the general public was thus able to experience the spirit of the LVMH’s Les Journées Particulières in each of the 93 places open. It was able to discover what makes the strength and beauty of our Group and our Houses: a historical and cultural heritage unique in the world, exceptional know-how perfectly mastered by the 3,000 employees who took part in the operation. Everyone was keen to make each of our 200,000 visitors know what an exceptional experience means to us and what LVMH’s mission is: SAVOIR FAIRE RÊVER

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