Ruinart unveils new eco-designed, 100% recyclable packaging at Vinexpo trade fair
Wines & Spirits
Moët Hennessy showcased its commitments to sustainability for the winemaking industry at the first Paris edition of the Vinexpo trade fair. The LVMH Wines & Spirits division presented initiatives under way for many years in support of more sustainable viticulture and announced future environmental goals. Ruinart took advantage of the event to unveil its new disruptive eco-designed packaging.
Moët Hennessy believes that bringing stakeholders together is the most effective way for the winemaking sector to address the challenges of climate change. To foster exchanges, it hosted a forum at the Vinexpo trade fair, which was created in 1981 and held for the first time in Paris last February 10-12. This high profile event for Moët Hennessy, the Wines & Spirits division of LVMH, provided an opportunity to highlight the shared vision of its Maisons around sustainability.
Maison Ruinart figured prominently at the Moët Hennessy agora with a preview of its new avant-garde packaging. Eco-designed and 100% recyclable, the case uses zero plastic and is elegantly molded to the contours of the champagne bottle. The fruit of two years of R&D, this “second skin” is made from natural wood fibers and is nine times lighter than previous packaging. Reflecting Ruinart’s strong environmental engagement, the new case will be progressively rolled out in Europe beginning in the fourth quarter of 2020. The eco-packaging is emblematic of the innovative spirit that drives all Moët Hennessy Maisons.
“With this second skin case, Maison Ruinart confirms its pioneering role in champagne, and its ambitious commitments to social and environmental responsibility. This disruptive project embodies the Maison’s firm commitment to more sustainable development for its packaging across all stages of the development and marketing of our products, from tending vineyards to the consumer experience,” said Frédéric Dufour, President of Maison Ruinart.
Vinexpo also provided a forum for Moët Hennessy to announce ambitious commitments to sustainable viticulture. By the end of 2020, all Moët Hennessy vineyards in Champagne will be herbicide-free. Moët Hennessy will also provide guidance and support for partner winegrowers to accelerate their conversion to production methods that better respect the soil.
In addition, Moët Hennessy will invest 20 million euros in a research center in Champagne dedicated to scientific innovations for sustainable viticulture. This approach to promoting sharing of expertise across the sector includes the impending creation of a “Living Soils” university, designed to enrich exchanges around sustainability innovations and disseminate knowledge to support more eco-friendly production methods for the entire wines and spirits industry.