Ruinart unveils Petit R, an innovative virtual experience

Wines & Spirits


Ruinart has unveiled “Petit R” an immersive journey through the history of the Maison using 3D mapping. This virtual experience is presented at Ruinart’s historic home at 4 rue des Crayères in Reims.

Ruinart, the first champagne house, founded in 1729 by Nicolas Ruinart, presents its latest innovation, dubbed “Petit R”. After an exclusive premiere at the Atelier LVMH during the 2017 edition of Viva Technology, Petit R now offers visitors a journey to the heart of the Maison’s rich history, using a process called anamorphosis.

To create this immersive experience, an animated film is projected on an equally immersive “screen” – a dinner table, set with plates, glasses and tableware. Petit R stages the rich history and heritage of the Maison, embodied by its founder, Nicolas Ruinart. Drawn by Japanese artist Kanako Kuno, the characters and places associated with Ruinart come to life before amazed guests. The experience creates a contemporary vision of the Maison and the distinctive French art de vivre.

This highly original experience is available with dinner reservations in the reception room at Ruinart’s historic home at 4, rue des Crayères in Reims.

Excessive drinking may damage your health. Please drink responsibly.