Sephora Stands initiative expands after successful first year

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A year after its launch, beauty retailer Sephora has announced the expansion of Sephora Stands, the company’s social impact strategy in the United States. Sephora Accelerate, the core program addressing the needs of women entrepreneurs, now invites open applications in both the new sustainability category and the technology category.

Sephora Accelerate is part of Sephora’s social impact strategy in the United States, called Sephora Stands. Inaugurated in 2016, Sephora Stands concretely expresses the company’s values through three core programs: Sephora Accelerate for women entrepreneurs, Classes for Confidence to support local communities, and Sephora Stands Together for Sephora employees.

© Sephora

Sephora Stands surpassed its key objectives in its inaugural year, providing over 300 hours of mentorship through Sephora Accelerate, conducting over 200 Classes for Confidence and inspiring over 4,000 Sephora employees to connect with their local communities.

Building on this success, Sephora has announced an open application process for two Sephora Accelerate categories, the new sustainability category and technology. A call for candidates was launched in January in the United States via a dedicated platform; the women entrepreneurs selected for the program will be announced shortly. By 2020, Sephora Accelerate aims to support more than 50 women-led beauty businesses because even in the beauty industry, female founders are underrepresented.

The Sephora Stands Classes for Confidence program is also expanding in March with the launch of the Brave Beauty in the Face of Cancer class. In the spirit of the other classes designed to help inspire confidence in women facing major life transitions, this new class shares techniques that address the visible effects of cancer treatment. By 2020, Classes for Confidence has a larger goal of inspiring confidence in 100,000 people and providing job opportunities where possible.